As the graph shows all financial indicators seems to move in the same direction across the financial period. Coca-Cola Company has been in operation for the last 125 years. Despite of the rejuvenated completion from other soft drinks producers, Coca-Cola has still managed to retain its market leadership by exerting operation expertise and strong strategic plan. The Coca Cola Company has been using a broad differentiation strategy to compete in the American soft drink industry for the last decades. Choice of Company to Merge With, and its Benefits My original chosen company for the SLP is the Coca Cola Corporation, USA. The company human resources strategy requires that 91 per cent of the workforce comes from the country of operation and only 9 per cent is deployed from other countries. Minyanville. Your privacy is extremely important to us. Coca Cola and... 2) Kidney Failures: The sweet sugar is definitely not the reason for a failing kidney but the artificial sweeteners are. Over the years, Coca-Cola Company has been experiencing increased returns on its revenue due to stable management. Amazing global market survey indicates that 54 billion beverages are traded daily out of which 1.6 billion have Coca Cola trademark. Why is Apple so … Brand Extension is the use of an established brand name in new product categories. A Line graph Company’s financial performances against time. Some Injurious Health Effects of Soft Drinks: Pepsi - 7 up - Coca cola etc. Pros: - A… The 4 Disadvantages Of Coca-cola And Pepsi Being Kept Away From U By D Companies, See What I Saw In A Pepsi Drink This Morning(photos), Coke And Pepsi Contain ALCOHOL, - French Research, Re: The 4 Disadvantages Of Coca-cola And Pepsi Being Kept Away From U By D Companies, Photos: Nigerian Man Wins Spicy Food Challenge In China, Would You Eat This Strange Looking Yam(photos). Advantages & Disadvantages of Globalisation. Web. July 2, 2020 July 6, 2020. You can use them for inspiration, an insight into a particular topic, a handy source of reference, or even just as a template of a certain type of paper. One the most dangerous chemicals that Coca Cola contains, as well as other cola drinks is phosphoric acid which can interfere with the body's ability to use calcium, which leads to osteoporosis or softening of teeth and bones. Coca-Cola is the leading non-alcoholic drink producer in the world. The company endeavors to retain its market share by focus on customers evolving needs and investing on innovations. This company consume huge amount of water for making soft drinks. Coke is a grey, hard, and porous fuel with a high carbon content and few impurities, made by heating coal or oil in the absence of air—a destructive distillation process. Coca-Cola company success story is vested on the management hunger to improve and tap its potential. 2002. Datamonitor. However, the company manage to scale down expenditure to mitigate increased looses by lowering general expenses and administration expenses from $.6, 079 in 2008 to $.5, 659. The Coca-Cola company marketing strategy is based on its mission statement that aims at maximizing shareowner value. Coca-Cola Company has been on the fore front in participating in Corporate Social Responsibility. It contains thousands of paper examples on a wide variety of topics, all donated by helpful students. The strong brand name is a fundamental pillar through which sustainable growth is vested on. Coca-Cola Company has invested highly in human resources and the company strives to attract, train, and retain highly skill and competitive workforce. Web. Goods are physical goods make up of large of most countries production and marketing efforts. Big Moat. And here are their numerous disadvantages. The company has increased its brand that it delivers to 3500 beverages that are distributed in over 200 countries. Coca-cola is a global brand, the main ingredients of Coca-Cola were mainly coca leaves, a plant which contains a narcotic substance (known as cocaine) as well as tropical cola tree nuts. According to North American Industry class system (NAICS), all soft drinks falls under the NAICS code 312111. ... Coca-Cola is the world’s leading soft drink company. January 29, 2020. https://ivypanda.com/essays/coca-cola-company-in-depth-analysis-of-strengths-and-weaknesses/. “HR Unites the World of Coca-Cola, “Personnel Journal (1994). Coca cola has many disadvantages and it is nothing more than a drink.some are… 1. 6 as the world’s most admired companies. The company’s advertisement history is as old as the company itself with the television advertisement pioneered by Charlie McCarthy in 1950. With well laid distribution channels, the company manages to venture it new markets with relative ease. Within 40 minutes, the body has absorbed all of the caffeine from the cola. Cook, Brad. Disadvantages. 2011. Investing in competent human resources has contributed significantly to the company growth. This formed the basis of what proved to be a rich and very sophisticated venture in product promotion. Besides enjoying a vast market share in the provision, marketing, distribution of non-alcoholic drinks, ready to drink beverages and syrups, the company is not devoid of its challenges. Several: Coca cola has both a lot of sugar and acid/ besides adding to your weight from the sugar, you can cause rampant dental decay as a result of heavy int ... Read More 1 doctor agrees The acidity can dissolve the mineral content of the enamel, making the … To underline this logistical stronghold, the company franchised manufacturers in almost all operation country, thus, customers needs are met promptly. Currently, the company has 16 million customers and it is appealing other 6 million globally (Khan, 7). Cookies Policy, This report on Coca-Cola Company in-depth analysis of strengths and weaknesses was written and submitted by your fellow student. Advantages and disadvantages of Coca cola joint ventures to achieve diversification Order 100% Plagiarism Free Paper Now. Alternatives to Soda. According to an article published in 2011 in … The company has managed to dominate the market despite of stiff competition from other non-alcoholic producing companies in the market. The global market is also experiencing a shift in the consumption trend with a preference to value products. Currently valued at $83.84 billion, Coca Cola … The company sells its products in all parts of the world. Wiggins, Jenny. As similar cases continue to emerge, the once faultless brand name is becoming stained and is no longer faultless. The world’s definitive scholarly business database. So what are the competitive advantages these both companies do have, let us discuss. For example, the UK was quickly made aware of the 2004 tsunami tidal wave and sent help rapidly in response. Increase your engery. We all know how much we enjoyed drinking this soft beverage, but we don't really know what are we putting into our bodies. Coca Cola the product. Thus the company is investing heavily in advertisement and project differentiation to ensure the company is performing at the highest level. Coca Cola utilizes unique marketing and advertising strategies. Competitive Disadvantages Of Coca-Cola 929 Words | 4 Pages. As calcium eliminates through … The rich history of the soft drinks producing giant company has elevated it to cement its market leadership. Pepsi is a strong beverage manufacturing firm that has a global outlook. Coca-Cola Company has been in operation for the last 125 years. Disadvantages. In this report, we will discuss Coca-Cola Company’s performances, strengths, weakness, and its strategic plan. In a state of northern India, Uttar Pradesh, a Coca-Cola bottle plant was closed by the government order … Coca-Cola Company has been in operation for 125 years. IvyPanda. July 5, 2020 July 12, 2020. Fortune also ranked the company No. Apart from participating in social activities, the company has also invested in transparency to ensure it provides quality services (The coca-cola Company). Currently, the company trades in over 3300 brands that serve different ranges of products. An advantage of drinking Coca-Cola would be its taste. Firstly, globalisation increases awareness of events in far-away parts of the world. Each day, the company designs, creates and share beverages to rejuvenate, unwind, nourish, hydrate, and enjoy its clients. “125 Years Young.” Beverage Industry 102.6 (2011): 2-13. For full functionality of this site it is necessary to enable JavaScript. The large pull of human resources has helped the company to serve its rich customer base sufficiently. In September 2006, the company was awarded with American Chamber in shanghai. The goal of the company's international marketing team is to help expand global sales. Coke is one of the most recognizable brands in the world. The database is updated daily, so anyone can easily find a relevant essay example. With stability in dollar value, the company sales increased in 2010 to $.35, 119 while profits rose to $.22, 426. The company’s workforce constitutes of highly skilled, ambitious, experienced professionals with entrepreneurial mindset and embraces the team spirit. This categorization includes those companies which produce pure soft drinks without having any other product line. The rich history of the soft drinks producing giant company has elevated it to cement its market leadership. In case of new Coke, Coca Cola has forgotten what the core brand was meant to stand … AMBA 607 Strategy. The greatest competitor is Pepsi. Similarly, in 2009, an Israel Coca-Cola Company was forced to withdraw several brands such as 1.5 L of Coca-Cola and Diet Coke after the discovery of benzenes and sulphur traces in the drinks. Coca-Cola Company in-depth analysis of strengths and weaknesses, Public Corporation Stock Report. Companies that fall under this category contribute significantly to the economy by contributing up to 47.2 per cent (Jain). If you think that choosing the diet version of Coke is safer, … The company mission is designed in a way to cater for the customer’s needs and to anticipate future consumption trends. Get informed. All rights reserved. In case you didn't know, coke and Pepsi are example of soda drinks. Based in Atlanta, Georgia, the company focuses on making non-alcoholic beverages accessible. As a requisite to realize the above mission, the company has designed a strategy that adds value to all the constraints they serve. In addition, the company’s SGA expenses increased in 2010 to $.7, 199. A global business is considered any that competes with other businesses in the world market and whose competitive advantage is determined by businesses … Prisoners and child workers are … The legendary nature of Coca-Cola brands is slowly withering away as customers are shifting their attention to new brands. However, maintaining steady market leadership has not been easy because of the large number of competitors in the soft drink industry. 4.1 Distribution … It also gains publicity through sponsorship and other methods. Fig 1: US Soft drink percentage market share in volume term (Bullock, 2011). With its huge cash flows, Coca-Cola has the luxury of investing substantial amo… Consuming soda yields many disadvantages, including dehydration, high-sugar intake, weight gain and calcium depletion. Is Coca-Cola bad for you? You are free to use it for research and reference purposes in order to write your own paper; however, you must. Coca-Cola industry is classified at in the class of soft drinks manufacturing. Jain, Vinod. If … “World Food Business Summit.” Financial Times. It may lead to osteoporosis in women, weak and brittle bones. Coca-Cola Classic. Despite the low gross profit gained in the year 2009, the company managed to offer higher returns per share of $1.64 compared $1.52 in the 2008, while 2010 marked the highest returns (MSN money). EBSCO. 2007. The greatest … Similarly, the company experienced reduced profit margin from $.20, 570 in 2008 to $19,902 in 2009. Throughout its rich operation history, the company has invested heavily in human resources, infrastructure, knowledge and research and development. Now 20-ounce bottles are standard, but even larger 42-ounce bottles are available, meaning soft drink consumption continues to rise. IvyPanda, 29 Jan. 2020, ivypanda.com/essays/coca-cola-company-in-depth-analysis-of-strengths-and-weaknesses/. 1. An increase in COS in 2009 is responsible for a decrease in gross profit for that year. As the popularity of the products erodes, customer confidence is strained which in turn is reducing the company revenues margins (Wiggins). Over the years, the company has invested heavily on human resources. In 2010, the company record impressive increase in revenues where the company managed to earn $35,119 which is an equivalent of 1.1 percentage increase from the base year as shown below. Finally the company enjoys strong global footprint emphasizing on emerging countries and new markets (Datamonitor). Taking 2008 as the base year, the following observation is made. In addition, the company is also developing other brands such ready to drink fruit juice, nutrition drinks, beverages such as tea and coffee, water among others. Advantages and disadvantages of Coca cola joint ventures for diversification. Before the 1950s, 6.5 ounces was the standard size for soda bottles. Similarly, the company’s COGS assumed a similar trend Vis a viz $11,374, $11,088 and $12,693 respectively. See How To Advertise. Khan, Sami. Hence, the company’s strong brand name enhances customer recall, and allows Coca-Cola to penetrate new markets and strengthen its presence in the established ones. Plus, according to Interbrand, the brand is No. Coca-Cola is the leading soft drink producers in the world. This was attributed to stable prices of share in NYSE and stable company’s operational. We use cookies to give you the best experience possible. “The Coca-Cola Company.” Coca-Cola Company SWOT Analysis (2010): 1-10. The 2016 US Presidential Election brought coal back into the spotlight of public consciousness. We utilize security vendors that protect and ensure the integrity of our platform while keeping your private information safe. © behance, © pixabay. For the Coca-Cola, recognized its brand to be the best global brand around the world. The beverage company has labeled bottles of its famous confectionary drink with 250 of the most popular names of today’s teens and millennials. This caffeine causes the pupils to dilate and ... Q: What can I … Coca Cola want to create its value and make a difference in the world. The Coca-Cola Company. New Jersey: John Wiley & Sons. Web. Although Coca-cola is a multinational company, its rich brand name and good will does not guarantee future prosperity. To better understand the company’s operational situation, a SWOT analysis is conducted to determine the company’s current financial position. Olsen, Erica. The high valuation reveals that significance of the industry in contributing to the economy. The company success is based on it ability to invested in modern technology and rolling strategic plan. Environmental Factors of PESTLE Affecting Businesses. It is full of sugar 2. Web. Excessive weight gain puts you at risk for diabetes, certain cancers, arthritis, heart disease and stroke. Zegler, Jennifer. Yeah, you get it. While emotional branding could connect customers to brand values through a sensitive and humanistic level of senses, it is crucial to consider carefully both advantages and disadvantages of this new concept in order to have an effective implementation plan of developing personalized relationship and changing consumer behavior in the buying decision process. If you are the copyright owner of this paper and no longer wish to have your work published on IvyPanda. Marketing Strategy of Coca-Cola. Copyright © 2020 - IvyPanda is a trading name of Edustream Technologies LLC, a company registered in Wyoming, USA. With over 3,300 products, a customer cannot think of soft-drinks without thinking Coca-Cola. 14 Advantages and Disadvantages of Coal. And here are their numerous disadvantages. The company strategic plan is growth oriented with specific attention on sustainable growth (Olsen). 29 January. The Disadvantages of Soft Drinks : Pepsi - Coca cola - Sprite etc. Web. Personalized marketing is one way to attract consumers to your brand—and Coke has grabbed a hold of the concept fairly literally with its latest marketing campaign. Currently the company has 500 high-level managers who learn the company in conjunction with other middle level and low level managers (Amfuso, pp. For example in 2010, the company was forced to abandon the production of Smart Water with concern that the product didn’t meet FDA’s quality standards. 50Disclaimer: Every Nairaland member is solely responsible for anything that he/she posts or uploads on Nairaland. One benefit on coca cola is that it helps in calming serves when stressed. The ability to project future market trends is a positive tool that enhances customer’s retention as well as fostering loyalty. The desire and hunger to conquer the role has been rolling over from one generation to the other. Globalization gives us many advantages and disadvantages. "Coca-Cola Company in-depth analysis of strengths and weaknesses." Business Source Complete. However, higher revenues of 35,119 were recorded in 2010. The company policy allows integration of local personnel into its management hierarchy to blend and accommodate the global outlook. Effects similar to heroin. Apart from the direct contribution to the economy through employment, Coca-Cola contributes to the society through its reliable Corporate Social Responsibility (CSR). If you continue, we will assume that you agree to our April, 2011. January 29, 2020. https://ivypanda.com/essays/coca-cola-company-in-depth-analysis-of-strengths-and-weaknesses/. Financial Results: Coca Cola Company (NYSE). These and some others are summarized in the table on page 201: Lighting. All this became possible because of its comprehensive supply chain management. Modern Management: Diversity and Quality, Ethics & the Global Environment. With hundreds of bra… Do to how much sugar Coca … The pillar of the strategy is creating demand and fulfilling it profitably. so let us make an in-depth study on the advantages and disadvantages of globalization.So Globalization. The Advantages And Disadvantages Of The Of Coca Cola Company The Coca-Cola Company is the world leading beverage organization in manufacturing industry with a history of 126 years, operating in more than 200 countries worldwide Coca-Cola is the world’s most valuable brand in which the company features 15 billion dollars brands that includes Diet Coke, Coca-Cola Zero, Sprite, Fanta, Minute Maid … The Company has done this by retaining its traditional brands such as Coca-cola, Diet Coke, Fanta and Sprite. The company’s revenues reduced marginally by 2.3 per cent in 2009 compared to the previous year. This policy allows propagating common human resource into internationally minded mid-level executives for future senior management. Coca-Cola, a U.S.-based company, has over 80 percent of its profits coming from outside the United States. Disadvantages, and Examples. Prosperous or phosphoric acid can destroy your teeth and bones, causing them to deteriorate by depleting them of calcium. 2006. IvyPanda. Currently Coca-Cola Company enjoys a wide pool of human resources that hails from about 200 countries it operates. The market demand determines the company’s actions. Recently, the company is experiencing brand recalls. The main competitors of Coca-Cola Industry are Pepsi, Nestle, Cadbury Schweppes and other minor companies. Coca-cola gained popularity and huge sales after about 10 years of its creation. Calcium Depletion Calcium is an essential mineral for strong bones and teeth. Slideshare. "Coca-Cola Company in-depth analysis of strengths and weaknesses." In the same year, the company was awarded with citizenship award for engaging in projects to enhance economic development. 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